Licensing Inquiries:

Joe DiMaggio, the iconic sports and cultural figure known for his style and grace both on and off the field, became a national hero during his still unbroken record 56 game hitting streak, emerging as a symbol of the American Dream and inspiring belief in what is possible.

JOE DIMAGGIO® and JOLTIN’ JOE® brands are now making things possible in beverages, apparel and memorabilia. We are building the Joltin’ Joe and Joe DiMaggio brands into a consumer products business via select licensing and strategic partnerships that will be as enduring as Joe DiMaggio’s legendary hitting streak.

Joe DiMaggio and Joltin’ Joe brands tap into the potential in all of us, as embodied by an American icon translated into a dynamic social movement for today.

Categories for licensing include:

  • Health and Beauty/Grooming/Fragrance
  • Fashion
  • Beverage/Food
  • Advertising/Promotion/image/endorsement
  • Events
  • Collectibles/Memorabilia



Food & Beverage:

AriZona Beverages USA: An American success story, AriZona is licensed for RTD beverages. AriZona launched Joe DiMaggio JOLTIN’ JOE with a Sparkling Espresso. This new product in the growing coffee and energy segment reflects AriZona’s innovative, trend-setting and independent approach that has made it one of the largest independent beverage brands in the U.S.


VF Licensed Sports Group: Licensed for t-shirts and Jerseys. VF is using its design talent to leverage Joe DiMaggio name, number 5 and his status as an iconic sports figure with new designs in addition to traditional tee’s and jerseys.

Collectibles & Memorabilia:

Steiner Sports Memorabilia: Steiner Sports, a leader in sports collectibles and autographed sports memorabilia, are licensed for framed and unframed photos, quotes and other products that celebrate Joe DiMaggio as an iconic and timeless sports celebrity responsible for the most famous and unbroken record in all of sports: the 56-game hitting streak.

Panini America: Licensed for Baseball Trading Cards

The Topps Company: Licensed for Trading Cards and Trading Card Games

Interested in learning more Joe DiMaggio and Joltin’ Joe Licensing?

Michelle Alfandari/MODA Licensing /managing partner of Joe DiMaggio, LLC
Phone: 1 212 687 7640 ext. 214
Cell: 646 286 9722